I was introduced to Google Ads about six years ago, almost by chance, and it was an instant connection. This sparked my passion for digital marketing and set me on a path of self-learning and skill development. As I gained experience, I naturally expanded into other performance marketing channels, broadening my expertise to cover a wider range of digital strategies. Along the way, I worked in-house with brands like Poster Store and Open Air Group, and at agencies like GroupM and Precis Digital. Today, I specialize in helping small to mid-sized businesses achieve growth through data-driven digital strategies that deliver measurable results.

Having worked across diverse industries and managed budgets ranging from local businesses to global brands, I’ve developed a flexible approach to campaign management, tracking, and analytics. This enables me to tailor strategies that meet each client’s unique needs. At Novads Digital, my mission is simple: to help businesses harness the power of performance marketing to maximize ROI and drive sustainable growth. I take a personalized approach, partnering with clients to understand their challenges and create solutions that work. When I’m not optimizing campaigns, you’ll likely find me on the football field or out fishing—both of which give me a great balance and refresh my mind.

Let’s connect and explore how we can take your business to the next level!